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Why You Should Have A WordPress Site


So, you’ve got an awesome business idea and you’ve made up your mind that you’re going to build and publish your own website. Well, as you probably know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

It can naturally be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.

WordPress is user-friendly and manage

WordPress is highly easy to use so you don’t need to be a professional HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

WordPress is extremely SEO-friendly

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.

WordPress is FREE and Open Source

Yes, you read it correctly; WordPress is free to download, install, and use to construct any kind of website you want. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. Currently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are practically thousands of people willing to help.

WordPress is mobile friendly

As a result of the increasing use of mobile devices for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will systematically change the appearance of your website to match. WordPress also allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

WordPress is secure

In today’s times, website security is pivotal so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are always looking for ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only install reliable plugins from trusted sources.

As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a reliable and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Albany on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are tremendous because they considerably reduce the workload for a sales rep, nonetheless these days, everybody can empathise with finding a range of email sequences lurking in their inbox everyday that just agitate us because we need to click 2 buttons to get rid of them!

Not enough business owners spend the time and effort in setting up useful email sequences that essentially sell their product. Building useful email sequences is both a science and an art, and if done competently, can lead to magnificent results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very appropriate when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they just won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:

One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between four to seven words in the subject line.

The secret to effective subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you want to give your recipients a good reason to continue reading the email. Therefore, start your email with some relevant information they can associate with, like company news or their reaction to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.

Your value proposition should be structured like this:.

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another firm with [positive benefit]. Is this something that would be valuable for [company name]?

It’s critical that you get to the point quickly and keep the content targeted to the goals of your prospect.

Tip 3 – Scrap the tedious ‘Welcome Email’

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The reality of the matter is that even a terrific first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an outstanding follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

The value of building effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you need to consider when setting up your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing specialists that can assist you. Speak with the team at Internet Marketing Experts Albany today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au.

How To Recover From A Social Media Blunder

There’s no question that social media is a significant component of online marketing strategies for many businesses. With more than one billion users on Facebook alone presents enormous opportunities for business in a variety of different ways. Certainly, advertising is the biggest opportunity for businesses, but there’s also a brilliant opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So naturally, there’s going to be a lot of social media fails when businesses respond to customer’s feedback online.

The issue here is that whatever you post on the internet, stays on the internet, so it’s vital that an adequate amount of time is spent in providing accurate and fitting responses to customers through social media. At the same time though, there’s often going to be some newsworthy controversy. If social media fails aren’t controlled effectively, they can significantly damage a brand’s image and can even put a business into crisis mode within a few minutes. So here’s a quick overview of how your company can recover from social media blunders with minimal damage to your brand and credibility.

Have a sense of humour

When innocent social media fails occur, making a joke of the predicament by using some quick wit is one of the best remedies. A lot of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the sidewalk and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to turn a basic blunder into increased exposure and a bigger target market, all from an innocent mistake!

Respond immediately

Irrespective of the type of social media blunder, the quicker you act, the better your outcome will be. In today’s internet world, controversial news spreads like wildfire, so it’s critical that you confess your blunder, sincerely apologise then clearly describe the next steps you will be taking to correct the situation. Merely ignoring the mistake can have disastrous repercussions and the longer it takes you to respond, the more momentum your social media blunder will be gaining and the tougher it will be to solve.

Be honest

It’s imperative that you are honest about your social media fail and the steps you’re taking to resolve the situation. There’s no point arguing with your customers if you’re the one who has made the error! If you blatantly lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to damage your brand and reputation by further annoying your customers. Conversely, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only multiply which can potentially turn your blunder into a disaster.

Keep moving forward

Social media mistakes, even crises, does not define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as usual. So long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is significantly better than dwelling on the situation. You’ll ought to put measures in place to decrease the chances of such mistakes arising again, and this will only strengthen your social media team with more experience. Social media fails are like a wake-up call, and in some situations, you may uncover ways to improve your product’s or brand’s image because of your error. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another businesses social media fail to talk about tomorrow!

Social media is a powerful force in today’s society and companies are capitalising on the many opportunities it presents. Having the ability to connect with your customers on a personal level is spectacular, and you must be prepared for social media blunders because they will occur at some point or another. This article features some key ways to recover from social media blunders, including using humour, responding fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need help before things get out of hand, talk with digital marketing professionals who will be able to assist you promptly and effectively. Contact the team at Internet Marketing Experts Albany on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au

An SEO Quick Fix Guide You Can Do TODAY


SEO is viewed by many to be a mystical creature with exceptional powers. Understanding precisely how SEO works and all the different ways to enhance your website’s SEO score can be quite demanding and time-consuming. However, it is a pivotal element of any internet marketing plan and will essentially make or break a business in some sectors. Many industry experts consider SEO to be one of the most powerful forms of advertising, so continuously improving your SEO should be a priority if you intend to increase your website visitors and revenue.

It’s tough to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s encouraged that you seek professional advice regarding your SEO and online marketing strategy. Having said that, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.

Content is King

When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content on a regular basis is also important so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens frequently.

Ensure You Have a Flat Website Architecture

Your website architecture is fundamentally the organisation of all the specific webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the info they’re trying to find. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.

Make sure You Have Accurate Meta Titles and Meta Descriptions

Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.

Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks sloppy and unprofessional. Having high-quality and valid meta titles are critical in optimising your web pages for SEO.

Meta descriptions are basically concise descriptions of the content of the web page. Though meta descriptions don’t directly sway ranking algorithms, they are still meaningful as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.

Make sure You Have a Clean URL Structure

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve constructed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to fret about it!

However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Albany on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au

Why SEO Advertising Is Best For Your Business

Search Engine Optimisation (SEO) has progressed rapidly over previous 10 years, even to the point where the phrase SEO is now puzzling and often misunderstood by many. In the past, SEO advertising was considered to be an imperative component of a successful marketing plan for businesses of all sizes. But these days, the expression is so misinterpreted that the strategy has been commonly devalued. As opposed to encouraging more people to a website via organic traffic, a growing number of organisations are choosing paid advertising because it is easier and less time consuming.

This article will illustrate why SEO advertising is still the best marketing avenue that can bring in important leads and consumers to your firm. Similar to any marketing technique, SEO advertising isn’t a quick-fix but a timely process that generates higher visibility, web traffic, ROI, and provides dependable insights into consumer behaviour.

1. Increased Visibility and Traffic

An effective SEO strategy is tailored to increase the visibility of your website, subsequently increasing the quantity of website visits and sales. If you are positioned on the first page of Google search results, consider it as having a shop in the centre of George Street, except without the excessively high rent! What is better is that those consumers who visit your website are commonly well-informed, qualified leads that are presently searching for your product and services. The time and money it takes to convert these leads are consequently noticeably lowered.

2. Measurable Results

A substantial benefit for SEO advertising is that you can measure your results and obtain a better awareness of techniques to improve your marketing initiatives. In traditional marketing, for example, TV and radio, you simply cannot accurately determine the performance of your marketing campaigns. SEO advertising equips organisations by providing valuable statistics such as click-through-rates, conversion rates, length of visits and location.

Along with this, your SEO investment will draw in only targeted, qualified leads to your firm; people that are proactively searching for your products or services. TV and radio advertising may reach more consumers, but how many of those individuals are truly interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can tailor your campaigns founded on real-time feedback and results.

3. Cost Efficient

An usual argument against SEO marketing is that SEO advertising is really expensive, however this is most definitely not the case. The truth of the matter is that compared with the costs of other forms of online marketing such as Pay Per Click, social media marketing, or buying leads, SEO advertising provides you with impressive ROI. Even though Pay Per Click has the capability to drive more earnings, your organic SEO continues being the keystone of your online presence.

The question should actually be, can you afford to have inadequate SEO advertising? If customers are browsing for your brand online but they simply cannot locate you, your rivals are triumphing and the continued consequences can be seriously detrimental.

4. Search Engines are Becoming More Popular

A current study revealed that between 80 and 90% of buyers will now assess online reviews prior to purchasing, whether online or in person. With this number only growing with further advancements in technology, it won’t take long before everybody is shopping for products and services on the internet.

In addition, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, such as local search optimisation, which makes it even simpler for customers to use. If your organisation doesn’t have an effective SEO advertising strategy, your customers will not have the ability to locate you using their preferred means, and potential sales will certainly go to your competitors instead.

5. Customer Insight

Thanks to Google, all web traffic is recorded and monitored. The information and metrics stemmed from this traffic provides organisations with trustworthy info relating to their customer behaviour – the way they search, their keywords, the language they use, the kind of device they use, and even where they live. This data is exceptionally beneficial due to the fact that it allows organisations to make well-informed decisions about their marketing techniques and strategies, both online and offline.

Now that you realize why SEO advertising is the best marketing technique, it’s time to put your SEO strategy into action. Bear in mind that it can take a little bit of time to reap the results, so if you’d like to talk to a credible SEO advertising agency who can help you with your marketing requirements, contact Internet Marketing Experts Albany on 1300 595 013 or visit http://www.internetmarketingexpertsalbany.com.au