The Battle of the Brands

battle of the brands

The Battle of the Brands

Your Website SEO Strategy in Albany is still considerably about keywords, but there is one challenge that some agencies face when they attempt to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will help you learn about which keywords work well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year obsessing about one specific keyword that, no matter what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Albany, it would be wonderful if for anyone that searches for ‘Yamaha’ in Albany your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really worthwhile. Keep in mind – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au

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