Digital SEO Marketing is an Iceberg – Don’t let your Albany business sink

ice pics

Digital SEO Marketing is an Iceberg – Don’t let your Albany business sink

Digital SEO Marketing seems to be relating to ‘looking good for Google’ and it is all about keywords and Links. This is true … but it is even so much deeper than that, and so if you are thinking about SEO in Albany I want you to start off thinking about SEO in 2 ways – ‘on-site’ and ‘off-site’.

On-site SEO is your content and website infrastructure – your keywords and web design

Off-site SEO is how various other online providers refer to your website – Your links and social profile

Frequently more than 50 % of SEO aspects will be outside of your control, and you won’t even have the ability to see – which is why so many people don’t realize they exist. Frankly, if you want to get the most out of the facets of you Albany business that can be controlled, it is a good idea to think about doing some analysis into a reputable SEO agency. Off-site SEO is spoken about a lot, ‘what links you need’ ‘blogging links don’t work’, ‘ stay away from bad links’ – almost every single SEO blog will talk about how to earn that wonderful link-juice however if you haven’t got your On-site SEO arranged, then it is all going to go to waste.

On-Site Digital SEO Marketing

Your on-page optimisation is often the elements that are like the unseen stage-hands – behind the curtain, pulling all the levers to ensure the main show continues. It is mainly a technical enterprise needing direct and experienced knowledge and can have a demoralising effect because of the sheer amount of persistence that is needed.

As with anything consisting of modern Digital SEO Marketing, it takes time to see results. This is why it is critical to know what factors of your on-site optimisation have the most considerable effect in 2016

Local SEO:

An especially important on-page factor of your business focuses upon a geographic link, -this was the key focus of the Pigeon update mentioned earlier. For instance, if you want customers to be able to approach you, have deliveries or need details specific to Albany then you need to make sure they can find you. These elements are inclusive of your Google My Business areas such as Maps, Google+, updating contact details, geographic imagery, and integration with data sources.

Keeping your Website Updated:

How frequently your website’s content is updated plays a direct role in Digital SEO Marketing. A page that is acclaim for delivering high-quality, regular and unique information sees a direct improvement in Search Engine rankings. One of the quickest and simplest ways to make the most of this is to incorporate a blog element into your webpage. Make it short, punchy, engaging and to a schedule you can maintain and you will be contributing to a positive SEO for your Albany firm.

Authorship:

This is your Google visibility. It draws Google’s straight interest into your site because Google like having the chance to associate a face to a website. This is because Google wants to know who has put the content and the info on their website, and this gives the website credibility, in Google’s eyes, there is an actual individual behind the content of the website. Examples regarding this are when a search returns Google+ business information (including pictures) with Google search results.

Alt tags:

These tags contribute to the identity of your images and assist in the navigation of visually impaired users. They play an important role in your SEO because it creates correlations with your images and improves visibility through keywords and the qualities that Google Image Search seeks.

Heading tags:

These are your H1 and H2 tags. Using normal keyword usage, you can use the Heading tags to support the manner in which your content is indexed by Search Engines.

Title tags:

These tags perform two crucial functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore best to have them both concise and true, but also compeling enough to urge users to interact further with your website.

As the CEO of Internet Marketing Experts Albany, I understand the problems that many people have when beginning the SEO. I myself ran a small business for a number of years and had to learn SEO from scratch and by a great deal of experimentation. So just remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about Digital SEO Marketing and be tolerant with the results. If you come to a stage when you are unsure, or want to set your business above the rest, then consider having a chat to an SEO professional

However, If you want to get going on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au

Share this post