SEO’s strength comes from Quality ContentCharles
SEO is based upon a strong bedrock of quality content, so is your Albany business really strong enough to succeed? Far too many places out there are making content that isn’t worth the paper it is printed on (or rather the pixels it is displayed on …) and the internet is inundated with small businesses, like yours in Albany, that just try to get some attention, but annoy people instead. Every online marketer, Local business and even just internet user would delight to have that one post or video go viral and let the Social Media Machine just produce free marketing – but the truth is it is a game of chance, and the best plan that everybody can follow is to make consistently quality content for your fans to love, like and share.
There are a couple of Big Picture ideas that you will need to bear in mind when it comes to Content:
Relevant Content is Key.
Facebook is a swift paced and constantly changing place, and so you need to make sure you reach people when it is going to be most reliable. This means everything must be relevant to you, your company, your audience and what you intend to achieve. When you post about something that your target audience genuinely appreciates you will see better response.
Content is not just words.
Keep in mind that when we talk about content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
High quality means posting content that follows the 3 E’s.
Make sure your Content can Entertain, Educate and Empower. You must keep these words in mind when creating content. If you can continuously make posts that express one of the Three E’s then you will be on the path to setting up a reputation for quality content.
If you are unsure about what your online or local Albany customer base will view as quality, then some of the simplest ways to figure it out is to do some research. Look at your competition or at other areas around your market to see what other company’s in Albany post and what sort of interaction they get. You should not be looking to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it however, one of the most basic ways to know what your Target market will react to will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be stunned by what you find. And so, if you have any questions, or simply want to chat, call Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au