Top Tips For The Greatest Email Sequences

Top Tips For The Greatest Email Sequences

Having worked as a sales rep for a variety of tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are tremendous because they considerably reduce the workload for a sales rep, nonetheless these days, everybody can empathise with finding a range of email sequences lurking in their inbox everyday that just agitate us because we need to click 2 buttons to get rid of them!

Not enough business owners spend the time and effort in setting up useful email sequences that essentially sell their product. Building useful email sequences is both a science and an art, and if done competently, can lead to magnificent results. Having hundreds of prospective customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s 4 tips on how to create a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very appropriate when it concerns email sequences. By first impressions, I mean the subject lines of your emails. It’s the first thing that recipients will find so if it’s not compelling enough, they just won’t open it. Obviously, the subject lines of an email are paramount when it comes to conversion rates. Here are a number of stats which highlights their importance:

One-third of email recipients will open an email based entirely on the subject line
Nearly 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between four to seven words in the subject line.

The secret to effective subject lines is solving your prospects problems in as few words as possible. As an example, good subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Take into consideration your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

After a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem as soon as possible. Forget beginning the email with your name and job title; you want to give your recipients a good reason to continue reading the email. Therefore, start your email with some relevant information they can associate with, like company news or their reaction to an event via Twitter or an online post, and then get into the value proposition in the second and third sentences.

Your value proposition should be structured like this:.

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another firm with [positive benefit]. Is this something that would be valuable for [company name]?

It’s critical that you get to the point quickly and keep the content targeted to the goals of your prospect.

Tip 3 – Scrap the tedious ‘Welcome Email’

If a prospect has shown interest in your services or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s effectively dead-wood and if you’re going to send a welcome email, make sure you integrate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The reality of the matter is that even a terrific first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I highly recommend sending 2 or 3 follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an outstanding follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also contain your value propositions, and further information that is important to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

The value of building effective and actionable email sequences can have a huge affect on your conversion rates and sales. There are many variables that you need to consider when setting up your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely beneficial in seeking advice from digital marketing specialists that can assist you. Speak with the team at Internet Marketing Experts Albany today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au.

Share this post