Author - Charles

Power of Social Media

Website SEO Strategy Albany  – The Power of Social Media

You will find that Website SEO Strategy is not overly complicated once you know the rules of the game. 1 rule in particular you should know in Albany is the effectiveness of social media. There is no refuting social media is a powerful tool in your online toolbox for Website SEO Strategy. How you use it is the difference between success and failure. I remember the first Facebook competition I ran years ago, we gave a $300 prize to the person who got us the most likes on our page. Looking back now I think that’s pretty funny, but back then we were amazed at the results the winner of that competition had over 600 of her friends like our page.

Things have come a long way with social networks and one of the greatest things is that generally it is something you can contribute to for free and you can build loyal consumers by doing so. A highly effective idea with social media is to identify what your clients and potential customers appreciate and give them small but regular doses of it. As an example, in the case of some Albany Health Retreat Owners – Bob & Sue, a really simple idea Sue could do would be to take a photograph of one item she would suggest for their customers to purchase as part of their weekly groceries that would make life healthier and better, whether it’s a drink, or food, or body scrub or just anything she feels her customers would have an interest in. Pop the image up on Instagram, post it on her business page wall with Facebook and Google+ and finally, maybe tweet about how good it is. This idea is not high priced and doesn’t take that much time but will develop trust and loyalty from her customers, and help with the Website SEO Strategy. Don’t just use your social media as an advertising platform blasting each person with your latest product or sale; it will get old pretty promptly for your customers and followers (potential customers). As an alternative, interact with them. Maybe Sue could ask her customers what soap they use, so their skin doesn’t get too dry. She could take a picture of her soap and start a discussion about the subject. Bear in mind it’s not an opportunity to advertise it’s an opportunity to engage your audience and build on your brand’s reputation, all of this forms Website SEO Strategy for your Albany business.

Having said that, take care to not get too far off topic, don’t start posting 123 photos of your cat each week or the only audience you will have left are cat lovers and maybe your Mum.

As the CEO of Internet Marketing Experts Albany, I know the struggles that many people have when starting off with SEO. I myself ran a small business for a lot of years and had to get the hang of SEO from scratch and by a lot of trial and error. So remember to start off strong and use the info that you know. Once you have built that groundwork, learn as much as possible about Website SEO Strategy and be patient with the results. If you arrive at a stage when you are not sure, or want to set your business apart from the rest, then consider having a conversation to an SEO professional. If you would like to talk to us, call on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au

Smoke and Mirrors Image

SEO Agency Albany – Are you tired of wasting money?

Fed up with wasting money on SEO? Uncovering a good SEO Agency in Albany is indeed possible once you take out the smoke and mirrors.

On a daily basis someone tells me their story how they have put in a small fortune on failed SEO campaigns. They ask exactly what Internet Marketing Experts Albany will do any differently as an SEO Agency. Is it just going to be more of the same?

The issue is an SEO Agency does not want you to find out the secret recipe to getting those keywords ranked. Why you may ask? The answer is simple because if you recognize how little they actually created for you each month you would terminate your contract and go somewhere else, this is what I call the game of smoke and mirrors.

Does this appear familiar? ‘Well it takes some time to get keywords onto the first page’ or ‘Those keywords are way too competitive so we will concentrate on this particular phrase because some traffic is far better than none, right?’ or ‘we do heaps behind the scenes to make sure your existing keywords stay where they are and don’t go down on the page’ or ‘backlinks are not needed’.

Each month you get a report showing how your keywords are going, and month after month absolutely nothing seems to happen. You can’t get the keywords you want because they are too hard to get.

So what to do if you believe your SEO Agency in Albany is operating the good old ‘Smoke & Mirrors’ trick to keep you pouring money down the drain on a second rate SEO campaign?

Here is my sure fire way to take away the ‘Smoke and Mirrors’ from your SEO Agency in Albany;

On-page:

  1. Ask to see a specific report of what on page work has been done in the month. This means changes to Meta Descriptions or fixing on page errors etc.

Off-Page:

  1. Ask to see a daily or weekly report of what off page tasks are completed for your business’ website each day. For example you want to see a list of the following items each day or week;

a.Social Bookmarking

b.Web Directory Listings

c.Classified Ads Posted

d.Ping Submissions

e.Local Directory Listings

f.Q & A site posts

g.Blog commenting

Be Warned! This line of questioning will cause almost any SEO Agency in Albany to squirm. Most likely you will get a few responses;

  1. Well we don’t in fact give our clients that info.
  2. We simply just send you a monthly report to gauge the results around here that’s the only thing that matters.
  3. Well considering the penguin update a few years ago most of that off-page stuff is not of any SEO value.
  4. We only create top quality links that’s why we only do very few every month.
  5. If you do a lot of off-page work you will definitely get penalised by Google
  6. We don’t use those spammy/blackhat tactics.

Be assured when you ask for anything more from your SEO Agency such as the list mentioned above if they respond happily and furnish you a detailed list of all the work they have done for you in the past in detail link by link then you are certainly onto a quite good SEO Agency. Having said that if they pass my first test then there is just one more test. Just how much do they in fact do for you each month? Any respectable SEO Agency in Albany will proudly tell you the amount of links they build for you each month. Be sure that it sounds like plenty.

Lets say you are putting in $1,000 per month with your current SEO Agency?

This is the type of figures you should be finding every month.

a.Social Bookmarking x 20 per day

b.Web Directory Listings x 10 per day

c.Classified Ads Posted x 10 per day

d.Ping Submissions x 10 per day

e.Local Directory Listings x 2 per week

f.Q & A site posts x 1 per day

g.Blog commenting x 1 per day

That’s a total of over 50 tasks every day that should be getting done for your website. Remember great websites that rank no 1 in Google, have 10,000 back-inks to their site.

Just a word of caution, if you are simply not mindful and use a reputable Australian company you can get high numbers of links which are all spammy and will certainly cost you over time with Google penalties, make sure your links are with reputable sites, high PR (Page Rank) etc. There are a lot of Indian companies that guarantee big volumes, but they will devastate your site in a few short months.

In conclusion, if you are paying some SEO Agency in Albany each month, don’t be afraid to ask for a detailed list of tasks and activities performed for you each month. Don’t fall for the smoke and mirrors it gets pretty old pretty quick.

At Internet Marketing Experts Albany we pride ourselves on openness and educating our clients so they know exactly what they are getting for their monthly spend. Imagine having an SEO Agency that provided you with detailed report of every action taken for the month, not just a rankings report?

If you are not finding what you need from your current SEO Agency in Albany or just think you really should be getting more value for money then contact us on 1300 595 013 or visit our website: www.internetmarketingexpertsAlbany.com.au

ice pics

Digital SEO Marketing is an Iceberg – Don’t let your Albany business sink

Digital SEO Marketing seems to be relating to ‘looking good for Google’ and it is all about keywords and Links. This is true … but it is even so much deeper than that, and so if you are thinking about SEO in Albany I want you to start off thinking about SEO in 2 ways – ‘on-site’ and ‘off-site’.

On-site SEO is your content and website infrastructure – your keywords and web design

Off-site SEO is how various other online providers refer to your website – Your links and social profile

Frequently more than 50 % of SEO aspects will be outside of your control, and you won’t even have the ability to see – which is why so many people don’t realize they exist. Frankly, if you want to get the most out of the facets of you Albany business that can be controlled, it is a good idea to think about doing some analysis into a reputable SEO agency. Off-site SEO is spoken about a lot, ‘what links you need’ ‘blogging links don’t work’, ‘ stay away from bad links’ – almost every single SEO blog will talk about how to earn that wonderful link-juice however if you haven’t got your On-site SEO arranged, then it is all going to go to waste.

On-Site Digital SEO Marketing

Your on-page optimisation is often the elements that are like the unseen stage-hands – behind the curtain, pulling all the levers to ensure the main show continues. It is mainly a technical enterprise needing direct and experienced knowledge and can have a demoralising effect because of the sheer amount of persistence that is needed.

As with anything consisting of modern Digital SEO Marketing, it takes time to see results. This is why it is critical to know what factors of your on-site optimisation have the most considerable effect in 2016

Local SEO:

An especially important on-page factor of your business focuses upon a geographic link, -this was the key focus of the Pigeon update mentioned earlier. For instance, if you want customers to be able to approach you, have deliveries or need details specific to Albany then you need to make sure they can find you. These elements are inclusive of your Google My Business areas such as Maps, Google+, updating contact details, geographic imagery, and integration with data sources.

Keeping your Website Updated:

How frequently your website’s content is updated plays a direct role in Digital SEO Marketing. A page that is acclaim for delivering high-quality, regular and unique information sees a direct improvement in Search Engine rankings. One of the quickest and simplest ways to make the most of this is to incorporate a blog element into your webpage. Make it short, punchy, engaging and to a schedule you can maintain and you will be contributing to a positive SEO for your Albany firm.

Authorship:

This is your Google visibility. It draws Google’s straight interest into your site because Google like having the chance to associate a face to a website. This is because Google wants to know who has put the content and the info on their website, and this gives the website credibility, in Google’s eyes, there is an actual individual behind the content of the website. Examples regarding this are when a search returns Google+ business information (including pictures) with Google search results.

Alt tags:

These tags contribute to the identity of your images and assist in the navigation of visually impaired users. They play an important role in your SEO because it creates correlations with your images and improves visibility through keywords and the qualities that Google Image Search seeks.

Heading tags:

These are your H1 and H2 tags. Using normal keyword usage, you can use the Heading tags to support the manner in which your content is indexed by Search Engines.

Title tags:

These tags perform two crucial functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore best to have them both concise and true, but also compeling enough to urge users to interact further with your website.

As the CEO of Internet Marketing Experts Albany, I understand the problems that many people have when beginning the SEO. I myself ran a small business for a number of years and had to learn SEO from scratch and by a great deal of experimentation. So just remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about Digital SEO Marketing and be tolerant with the results. If you come to a stage when you are unsure, or want to set your business above the rest, then consider having a chat to an SEO professional

However, If you want to get going on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Albany on 1300 595 013 or visit, Digital Advertising Albany

Content is king

Internet SEO Plan Albany – Content is King, so are you worthy of success?

Your Internet SEO Plan in Albany is really important to your success. having said that getting high quality content created which incidentally is at the very bedrock of good SEO and is necessary to taking advantage of building links, social media campaigns and overall creating goodwill for your brand is even more difficult.

There are some essential ideas to consider when you are thinking of Content and your Internet SEO Plan. The first and easiest guideline; is it excellent content? The idea here is the quality content drives your appeal to customers, their interactions with you, your content and your brand, and your total success. When dealing with this Inbound Marketing focus, it is essential that there is a focus on building strong content for your website, social media and email strategies. If this is done right, you will develop your credibility consistently, will boost your Internet SEO Plan, and will have more capacity to influence your Albany audience into action and interaction with your business.

You may be thinking ‘I don’t want to give too much away; my competitors might take my ideas . Of course you will need to use common sense here, but generally your competitors in Albany already know all that you have knowledge of and maybe even more. What great, informative material does is build confidence with your potential customers that you know what you are discussing.

‘Determine the biggest problem facing your buyers and create a resource that solves that problem’ – Jay Acunzo, Director of Platform and Community, NextView Ventures

Be drastically transparent. This may seem counterintuitive but, consider the websites you have saved as a favourite or bookmarked, and what they do for their Internet SEO Plan. I can guarantee you it’s because they are giving you info beyond your assumptions and you don’t want to lose track of it. It’s a fountain of knowledge, so to speak.

So take this bit of advice: Content is King. And your users are no different to you as a customer; they need the info now, that’s why they are on the internet. If you are looking for more information and ways to help boost your Internet SEO Plan then call Internet Marketing Experts Albany on 1300 595 013 or visit, Internet Marketing Experts Albany

zombie

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Albany is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had anything to do with SEO you would have come across the notion of Keywords. Regrettably, across my time in Search Engine Optimisation Plan in Albany I have found a variety of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords really don’t matter anymore

There is also the false idea that with each one of the adjustments that have already been made, and the move towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more crucial role than ever. It’s an evolving market that is continually changing and developing so you need to stay on top of the latest changes if you would like to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords have to be densely packed.

The idea that the more regularly a keyword is used will translate into more success is an out-of-date idea. There is no formula connecting to the density and consistent repetition of keywords closely packed together. The aim you should bear in mind is to have your particular phrases repeated throughout so that you can increase their regularity while balancing well-flowing content that gives rise to a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the strategy circa 2005 and since every one of the updates no longer can be applied to the market in 2015. If you only focus on the one keyword, then you will find that you have missed out on a number of opportunities. By branching out your keyword research you can include the broad elements while concentrating your energy on the long-tail terms and the newer spotlight on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are luckily at an end. The keyword rich domain names no longer have much true value to a domain’s visibility. This means that you should certainly focus not on the keywords in your domain name, but can rather start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of key words in odd and uncommon ways is better called keyword stuffing. By now you should know that this is not a method that would be still supported in the 2015 environment. You should stay away from alienating your readers and focus on the subtle and rational way to blend keywords into your copy while nevertheless creating outstanding and distinct content.

As the CEO of Internet Marketing Experts, I understand the struggles that lots of people have when starting off the SEO, most especially when it comes to comprehending keywords and your Search Engine Optimisation Plan in Albany. I myself ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the facts that you know. Once you have built that base, learn as much as you can about SEO and be patient with the outcomes. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then look at having a chat to an SEO professional.

call Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au