Marketing

battle of the brands

The Battle of the Brands

Your Website SEO Strategy in Albany is still considerably about keywords, but there is one challenge that some agencies face when they attempt to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will help you learn about which keywords work well in your niche and boost your Website SEO Strategy. I always remember I think I devoted about a year obsessing about one specific keyword that, no matter what I did, I could not get on the 1st page of Google. The reason was simple; it was a word that falls under the classification of a ‘Branded’ keyword, and Google even with all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Albany, it would be wonderful if for anyone that searches for ‘Yamaha’ in Albany your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some store of that brand. Yamaha is a world popular brand name and for Google to put anything other than Yamaha.com at No1 would be a real step back for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really worthwhile. Keep in mind – Your Website SEO Strategy refers to making money, not where you turn up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au

Your Fundamental starting resource

Digital Advertising Albany – Your Fundamental starting place for your SEO and Marketing Ad campaign.

Digital Advertising in Albany is so significant despite whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or even if you have no clue where to start then this is a terrific place to begin.

Your Fundamental starting resource 2

Over the previous ten years I have devoted a ridiculous amount of money and energy finding out the ideal way to get my websites producing income. If I had not had this sort of bad experiences I don’t think I would ever been pushed into learning this material for myself. So keep in mind, and pay attention to a few of the lessons I have found out so you can get the very best start possible, especially if you are a small business owner in Albany, or if you are just beginning with Digital Advertising.

1.) The biggest aspect that I would like to make clear is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you aware that you can’t succeed without devotion.

– When you have your first marketing campaign. Don’t invest $2 and grumble that it didn’t get the job done. You need to make a decision.

– You additionally can’t just run your campaign for a day. It takes at least a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are writing content, don’t just copy everyone else, your Digital Advertising will definitely be far more desirable if you be one-of-a-kind and look to what is missing from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everybody seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to creating a calendar to keep track of your content. This will help you not only recall what sort of posts or content you have made, but is crucial for planning ahead. Some of my favourite ways to increase engagement is to look back over past months or years of content and update blogs, or rediscuss ideas, and don’t only use this for your Digital Advertising or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some tools that I would strongly recommend that you look into include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– When creating infographics, have a look https://infogr.am/ it is a fast way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– If you prefer to create graphics, www.canva.com is wonderful, straightforward and user-friendly for all your image needs, it is click and drop with ample pre-sets.

– Plus one resource for an neglected area is https://followup.cc/ it is a Gmail plugin which will aid you with scheduling and planning because it lets your remember of customers and contacts that you have to follow-up with. It gives you email prompts and lets you keep track of people so that you can enhance your performance and guarantee a more professional image to your contacts.

5.) Essentially when it comes to measuring the success of your Digital Advertising, it can be rather testing to see how your business is going compared to your competition in Albany or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it may be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of customers taking a look at your content as a Albany company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Albany I have seen a number of the best, and worst efforts at Digital Advertising and so we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au.

Olimpicshop

SEO Advertising Albany — What will 2016 hold for local small business?

SEO Advertising in Albany is a challenging thing, and as we get into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, tough. You can certainly never figure out what is around the bend, but if you determine the fundamental parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I want to try and explain to you several of the major patterns that have been surfacing in 2015 throughout the Albany SEO business and the globe. From this with any luck together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Albany business.

Think Local

This is the major emerging trend and it is going to keep boosting in significance. This means that if you are an Albany business and you are looking for local users, then this is wonderful. Launching with the changes from Google Pigeon, we saw an arising pattern that local Albany searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so keep an eye out for them to help with your local search efforts.

Beacon cartoon

Local-boosting tech patterns

There are a few technology areas which are rapidly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain popularity in Albany.

Mobile wallets

Olimpicshop

Society is becoming more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Albany business. 1– you need to be listening to growing patterns, and make sure you have the capability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are a little something that has had growing use overseas and we are discovering them locally now too, but they are basically other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Albany store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s a smart advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.

Apps.

We also will see even greater use of Apps such as Snapchat and Periscope for inspiring ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how individuals can keep reinventing ways to get their company out there, and the same might be done for your local company in Albany. Be creative and even look into what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to integrate a related idea into you own strategy.

My closing pieces of parting suggestions– and these are things that you should do at this moment, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Albany level, and also boost your authority and perhaps even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will most likely observe that the future actually looks good for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Albany businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are planning to boost your SEO efforts, then contact Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au

Lolipoop

SEO Internet Marketing Albany in 2016 – A Sweet Opportunity

SEO Internet Marketing Albany  can present a world of possibilities In the world of SEO, especially when it comes to producing substance for your Albany business. But don’t choose all options – choose the correct ones that work for your company. To take the time-honored ‘kid in a candy store’ cliché, you may be delighted to see all of these fantastic ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on everything while only take half a bite out of the prospective wonders, then not only are you going to end up ill and looking a fool, but you won’t have actually done any one task properly.

So let’s talk about the Albany ‘Content Candy store‘.

Well, content (as we all may know) is a wide-ranging and expansive term given to the aspects of your website that your customers and target market can view and interact with. This can be visual, literary, or even stretch beyond the website into day-to-day events or tasks.

Content

Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s crucial to choose a broad range of content that can assist you in interacting with your target market in Albany while still developing a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For instance, if you haven’t thought about enlivening your content with animation, possibly approach someone and get an idea of exactly what they could do for you. Research the options and don’t be afraid to keep trying different ideas until you find the approach that is not only right for that specific situation, but right for your Albany business.

Because as you are probably aware, content development doesn’t have to stop at your website. The development of off-site content is an intriguing and useful way to expand your brand and add to your link profile and audience. This opens you up to a new area of growth. If you are writing great content then you ought to try and share it about, publish both on-site and off-site to maximise exposure.

Make sure you keep the best content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces on the surface bringing in more communication with your website. This off-site content is just one of the very best ways to build the visibility for your brand and develop a name for you that is synonymous with top quality content.

But be cautioned, often people go too far with this, as was seen in pattern of guest blogging a few years ago. Don’t opt for all opportunities, choose the best ones that benefit your business– Don’t grab every little thing in the Candy Store.

You need to start thinking of what will be really beneficial to you and your business then act from there, if content is going to be stretched thin or not effectively help, then don’t waste your time and money on it, easy. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts Albany on 1300 595 013 or visit, Internet Marketing Albany

sEO

SEO Marketing Albany – Your Fundamental starting place for your SEO and Marketing Ad campaign

SEO Marketing in Albany is so significant despite whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or even if you have no clue where to start then this is a terrific place to begin.

Over the previous ten years I have devoted a ridiculous amount of money and energy finding out the ideal way to get my websites producing income. If I had not had this sort of bad experiences I don’t think I would ever been pushed into learning this material for myself. So keep in mind, and pay attention to a few of the lessons I have found out so you can get the very best start possible, especially if you are a small business owner in Albany, or if you are just beginning with SEO Marketing.

sEO
expat-taxes-for-american-expat-entrepreneurs-and-business-owners

1.) The biggest aspect that I would like to make clear is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you aware that you can’t succeed without devotion.

– When you have your first marketing campaign. Don’t invest $2 and grumble that it didn’t get the job done. You need to make a decision.

– You additionally can’t just run your campaign for a day. It takes at least a week in order to get a proper respect for an ad’s effectiveness.

2.) When you are writing content, don’t just copy everyone else, your SEO Marketing will definitely be far more desirable if you be one-of-a-kind and look to what is missing from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everybody seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to creating a calendar to keep track of your content. This will help you not only recall what sort of posts or content you have made, but is crucial for planning ahead. Some of my favourite ways to increase engagement is to look back over past months or years of content and update blogs, or rediscuss ideas, and don’t only use this for your SEO Marketing or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some tools that I would strongly recommend that you look into include some excellent research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something diverse.

– When creating infographics, have a look https://infogr.am/ it is a fast way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

– If you prefer to create graphics, www.canva.com is wonderful, straightforward and user-friendly for all your image needs, it is click and drop with ample pre-sets.

– Plus one resource for an neglected area is https://followup.cc/ it is a Gmail plugin which will aid you with scheduling and planning because it lets your remember of customers and contacts that you have to follow-up with. It gives you email prompts and lets you keep track of people so that you can enhance your performance and guarantee a more professional image to your contacts.

5.) Essentially when it comes to measuring the success of your SEO Marketing, it can be rather testing to see how your business is going compared to your competition in Albany or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and ultimately how much revenue it may be said to have generated. You need to look at all this data, and see what the real result has been because while there may be thousands or millions of customers taking a look at your content as aAlbany company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Albany I have seen a number of the best, and worst efforts at SEO Marketing and so we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au.