So, you’ve got an awesome business idea and you’ve made up your mind that you’re going to build and publish your own website. Well, as you probably know, there are many variables to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the business logo, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from amateurs to professionals. You’ll ask for recommendations on which platform to use and developers will argue for weeks on end about why one platform is better than the other.
It can naturally be confusing to weigh the pro’s and con’s of each website platform and decide which is best for you. So, to save the time and arguments, the basic answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, whatever your website development skills and abilities.
WordPress is user-friendly and manage
WordPress is highly easy to use so you don’t need to be a professional HTML coder to develop an effective and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not making use of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!
WordPress is extremely SEO-friendly
In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is a highly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is extremely valuable. WordPress coding is standard compliance, top quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a variety of free plugins that you can install which will make your website even more SEO-friendly, but we’ll talk about WordPress’ plugins next.
WordPress is FREE and Open Source
Yes, you read it correctly; WordPress is free to download, install, and use to construct any kind of website you want. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with a range of features and publish these to the community. Currently, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are practically thousands of people willing to help.
WordPress is mobile friendly
As a result of the increasing use of mobile devices for internet usage, it’s very important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. The good news is that most WordPress themes are developed to be mobile responsive, meaning that whatever device your clients are using, WordPress websites will systematically change the appearance of your website to match. WordPress also allows you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.
WordPress is secure
In today’s times, website security is pivotal so of course WordPress has high security standards. Nearly one-quarter of websites are produced on WordPress so hackers are always looking for ways to compromise them. WordPress is well aware of this so has developed a variety of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Always remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so ensure you use standard security tools on your device and only install reliable plugins from trusted sources.
As you can see, WordPress has a series of fantastic features that simply make it the best website platform on the market today. Even though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just focuses on five of these: WordPress is particularly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to create a reliable and powerful website? If you have any queries about how you can further optimise your website, speak with the team at Internet Marketing Experts Albany on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au