SEO Advertising Albany — What will 2016 hold for local small business?Charles
SEO Advertising in Albany is a challenging thing, and as we get into 2016, people are in a way of thinking where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, tough. You can certainly never figure out what is around the bend, but if you determine the fundamental parts of the past and look for patterns you can get a better comprehension. This is particularly true for SEO. I want to try and explain to you several of the major patterns that have been surfacing in 2015 throughout the Albany SEO business and the globe. From this with any luck together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Albany business.
This is the major emerging trend and it is going to keep boosting in significance. This means that if you are an Albany business and you are looking for local users, then this is wonderful. Launching with the changes from Google Pigeon, we saw an arising pattern that local Albany searches were actually ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are rapidly growing in other countries and are beginning to emerge in Australia and it won’t be very long before they gain popularity in Albany.
Society is becoming more and more used to having around less money and slimmer wallets. Particularly with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Albany business. 1– you need to be listening to growing patterns, and make sure you have the capability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore instantly into their wallets.
Beacons are a little something that has had growing use overseas and we are discovering them locally now too, but they are basically other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Albany store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s a smart advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even greater use of Apps such as Snapchat and Periscope for inspiring ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how individuals can keep reinventing ways to get their company out there, and the same might be done for your local company in Albany. Be creative and even look into what other people have done, especially when it comes to social media– if you see something you like, take note of it and find a way to integrate a related idea into you own strategy.
My closing pieces of parting suggestions– and these are things that you should do at this moment, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Albany level, and also boost your authority and perhaps even become a resource for people. This goes to your local SEO efforts which are key in 2016. So you will most likely observe that the future actually looks good for Local businesses with patterns and technology pushing for even greater interaction at a ‘community’ level. This is great for Albany businesses, and so I hope that you are as thrilled as I am. With that in mind, if you are looking for more SEO advice, or are planning to boost your SEO efforts, then contact Internet Marketing Experts Albany on 1300 595 013 or visit, www.internetmarketingexpertsAlbany.com.au