An SEO Quick Fix Guide You Can Do TODAYCharles
SEO is viewed by many to be a mystical creature with exceptional powers. Understanding precisely how SEO works and all the different ways to enhance your website’s SEO score can be quite demanding and time-consuming. However, it is a pivotal element of any internet marketing plan and will essentially make or break a business in some sectors. Many industry experts consider SEO to be one of the most powerful forms of advertising, so continuously improving your SEO should be a priority if you intend to increase your website visitors and revenue.
It’s tough to keep up to date with SEO best practices and standards because they change on a regular basis, so it’s encouraged that you seek professional advice regarding your SEO and online marketing strategy. Having said that, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content on a regular basis is also important so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always fantastic for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens frequently.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the specific webpages on your website. A sizeable component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to find the info they’re trying to find. It’s vital that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good rule of thumb is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by adding extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are significant components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Always remember, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a brief insight into the content of each web page to make sure it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will abbreviate your meta title which looks sloppy and unprofessional. Having high-quality and valid meta titles are critical in optimising your web pages for SEO.
Meta descriptions are basically concise descriptions of the content of the web page. Though meta descriptions don’t directly sway ranking algorithms, they are still meaningful as search engines will frequently use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will essentially result in increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no unwarranted strings or parameters including key phrases in any of your URL’s. You can probably relate to this if you’ve ever clicked on an extraordinarily long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve constructed your website using WordPress, then it will systematically create a simple and clean URL structure for you, so you don’t need to fret about it!
However, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Albany on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalbany.com.au