Google AdWords Management Albany – Do people really see your ads?Charles
Google AdWords Management is a vital part in any SEO and Marketing and advertising campaign because if you just leave your ad alone after creating it, you will certainly not be flexible enough to actually get the results you want.
Far too many companies simply dabble with Google AdWords, spend $5 on a pathetically created ad, and then leave it in the vain chance that it will produce some new business for them. If you are a company in Albany (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really basic ideas that will help you to visualise and keep an eye on a successful ad campaign.
True Meaning of AdWords– learning all functions.
There are actually 2 versions of AdWords. It may appear a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have seen it yet. So the first version is regular AdWords, and then there is AdWords express. If you are a local Albany business then odds are that you would have been urged at the start of registering AdWords to run a project through express (it assesses the size of your company from your website and makes a recommendation) if this is the case, I want you to try to find the regular AdWords and start using that because it is much more reliable and has amazing features like more accurate targeting so you can reach your Albany clients more effectively. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find classic AdWords by just searching for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t be able to see it in the other program.
$5 will never see any real results– and not just since results cost more than that, but because you have to have a bigger campaign so as to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the spending plan slider to discover the rough cost that you ought to be aiming at. You will notice that there is a curve, – you generally want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to think of how much you want to lose, and just need to take a little bit of a gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to see what will help you.
Monitoring your ad.
This is the step that far too many people overlook because they don’t realise that you get metrics from an ad campaign. You can actually measure and watch to see how many people interact with it, when this interaction happens, and what amount it is costing you each time. So why keep an eye on this? Well it will make sure that you are discovering what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because sometimes ads will get a big rise at the start that gives you incorrect assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.
So why should you trust my advice? I am actually the CEO of Internet Marketing Experts Albany, and I have worked in this business extensively. I have started off by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a particularly successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are looking for more information about what to seek out in a successful Google AdWords campaign, or would like to talk to an SEO agency to enhance your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAlbany.com.au.